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【With the same author name:【Zhang Han】 Found 2 articles】 /Page Order by: Asce Desc

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SPECIAL ISSUE | F270

Star Endorsements or Streamer “Outside-the-Session Endorsements”? Research on the Influence Mechanism of Two Endorsement Types on Purchase Intentions

Han Zhao, Du Gang, Xiong Aihua, et al

The development of live streaming has given streamers more marketing value, which is not limited in the live streaming session, and brands tend to use the spillover effect of streamers to ...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20210526.301

Foreign Economics & Management, Vol. 44, Issue 03, pp. 53 - 68

| F273

Deregulation of Market Access and De-capacity of Supply Side：A Quasi-natural Experiment Based on the Negative List System Pilot

Zhang Han, Wang Xiongyuan, Zhang Linlang

Most of the existing literature focuses on the measurement, causes and economic consequences of overcapacity, with little attention paid to how to cut capacity and its effects. Using the D...

First published at: Jul 03, 2021

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doi:10.16538/j.cnki.jfe.20210416.403

Journal of Finance and Economics, Vol. 47, Issue 07, pp. 93 - 107

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